Roofing ROI Calculator
Project the revenue opportunity for your roofing company based on your average job value and current lead flow.
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Company Inputs
$
Typical residential replacement: $12,000–$25,000
%
Industry average: 20–30%. Strong operators: 35–45%.
%
% of closed customers who refer or return. Industry avg: 20–30%.
$
Repairs, gutters, inspections over 5 years. $0 if replacement only.
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Campaign Inputs
$
ProTactiX monthly retainer
Google LSA
~21 leads/mo
$
$
Roofing LSA CPL: $45–$162+ Avg-$120. Scheduled inspection: $200-$300+. Recommended 60% of total budget.
Google PPC
~19 leads/mo
$
$
Roofing PPC CPL: $80–$300 Avg-$124. Scheduled inspection: $200-$300+. Recommended 40% of total budget.
Total Monthly Ad Spend
$3,000
Est. Leads / Month
40
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Projected Opportunity
Per-Customer Value
Initial Job Revenue
$15,000
Per closed customer
Additional Services
$2,500
Repairs, gutters, inspections
Referral Value
$3,750
Downstream revenue per customer
Total Customer LTV
$21,250
Including referrals + additional services
12-Month Campaign Results
LSA Leads (Annual)
252
From LSA spend
PPC Leads (Annual)
228
From PPC spend
Total Annual Leads
480
Combined channels
Closed Jobs (Year 1)
120
At your close rate
Year 1 Revenue
$1.8M
Closed jobs × avg job value
Lifetime Revenue
$2.6M
Including referrals + add-on services
Return on Investment
Annual Investment vs. Return
$60,000
Annual Investment
30x
Year 1 ROI
43x
Lifetime ROI
4 jobs
Jobs to break even
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Total Lifetime Opportunity
$2.6M
Year 1 closed customers, full lifetime value including referrals
Notes:
LSA and PPC leads are calculated from monthly spend divided by CPL. LSA default CPL of $120 based on roofing-specific benchmarks (range: $45–$162+). PPC default CPL of $124 based on SearchLight Digital's Q1 2026 analysis of $310K in roofing spend across 15 contractors. Recommended budget split: 60% LSA / 40% PPC. LTV includes the initial job, additional services, and downstream referral value. Year 1 ROI is calculated against 12 months of total investment (management fee + combined ad spend). Lifetime ROI uses full LTV. Actual results vary by market, competition, and response speed. One closed job from a ProTactiX lead pays your retainer for 7
months.
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