Google Search Ads for Residential Contractors
Turn Local Google Searches Into Quotable Jobs
The ProTactiX Google Search Ads System combines market research, targeted search campaigns, a dedicated landing page, lead qualification, and real-time tracking to help your company reach homeowners actively searching for your services.
Why Google Ads Often Fail Contractors
Clicks Aren’t the Same as Quotable Jobs
Most Google Ads campaigns are managed around clicks, impressions, and form submissions. But contractors don’t need more activity—they need homeowners with real projects in the right service area.
Campaigns usually fall short because they:
- Target searches that will never become jobs
- Send traffic to pages that aren’t built to convert
- Treat every inquiry as a qualified opportunity
- Report advertising metrics without connecting them to actual calls and quote requests
The problem usually isn’t Google Ads. It’s everything missing between the search and the sale.
The ProTactiX Google Search Ads System
Your campaign is built as a complete system—not a collection of disconnected advertising services.
MORE THAN ADS MANAGEMENT
A Complete System Built Around Winning Better Jobs
Running ads is only one part of acquiring a new customer. You also need the right market, the right searches, a page that converts, a way to identify good opportunities, and clear reporting on what your investment produces.
The ProTactiX Google Search Ads System connects each of those pieces—from the homeowner’s first search through the moment a quotable job reaches your team.
You get one coordinated system built to attract, capture, qualify, and track the opportunities your company wants.
How the System Works
Step one:
Take the Pulse of Your Market
Your Pulse Report evaluates local search demand, keyword costs, competitors, and service-area opportunities before your ad budget is spent.
Step two:
Build Your Customer Acquisition System
We connect targeted Google Search Ads with a dedicated landing page, qualification form, call tracking, lead routing, and sales pipeline.
Step three:
Turn Searches Into Quotable Jobs
Homeowners call or complete a short qualification form. Opportunities are screened based on the services you offer, the areas you serve, and the work you want.
Step four:
Track Performance in Real Time
Your live dashboard shows campaign activity, calls, forms, and opportunities as they happen—while we continually refine performance.
AI Answering & Booking
(optional)
Turn Incoming Calls and Texts Into Booked Appointments
When a homeowner calls or sends a text, your AI agents can respond immediately—even when your team is busy, after hours, or on a job site.
The AI agents can:
- Answer incoming phone calls
- Respond to SMS questions
- Collect information about the project
- Qualify the opportunity based on your requirements
- Book an inspection or quote directly on your calendar
You get consistent coverage without adding another person to the office. If you prefer to handle calls and texts internally, the core system is also available without AI agents.
Trusted by Local Businesses
See what business owners have to say about working with ProTactiX.
Questions we get
How much should I spend on Google Ads?
There is no universal budget that works in every market. Your Pulse Report evaluates local search volume, competition, and estimated click costs to establish a realistic starting budget.
Is ad spend included in your management fee?
No. Your advertising budget is paid directly to Google and remains under your control. ProTactiX never marks up or takes a percentage of your ad spend.
Do I have to use the AI agents?
No. AI answering and booking is optional. Your team can receive and handle incoming calls, texts, and form submissions through the core system.
How long until the ads are live?
About two weeks from your kickoff call. The Pulse Report comes back before that, so you'll have seen the plan before anything runs.
How are opportunities qualified?
Your qualification process is built around the services you provide, your service area, and the types of jobs you want. These requirements are used to screen incoming opportunities before they reach your sales pipeline.
What happens after the campaign launches?
We monitor search terms, add negative keywords, adjust targeting and bids, and continually work to reduce wasted spending and improve campaign performance.
Can I see how the campaign is performing?
Yes. Your live dashboard gives you real-time access to campaign activity, calls, forms, and opportunities without waiting for an end-of-month report.
Do I own my leads and customer data?
Yes. Your customer and campaign data belongs to your company and can be exported if our work together ends.
Let's Look at Your Market.
Before you invest more money in Google Ads, let’s talk about the services you want to promote, the areas you serve, and the types of jobs you want to win.
If the ProTactiX Google Search Ads System is a good fit, we’ll explain what it would take to build and launch it in your market. If the numbers don’t make sense, we’ll tell you that too.
